First Time Ever - Canton Fair goes Online HOW TO ATTEND?

HOW TO ATTEND CANTON FAIR 2020 ONLINE?

The 127th session of the Canton Fair will be held online in June. This is the first time the fair is being held online rather than offline which is very interesting and one should prepare for it well in advance to get the full advantage from this online fair. The fair was previously scheduled between April 15 and May 5. The ongoing COVID-19 pandemic that is sweeping the globe has forced the postponement of the event. 

(The 3 buildings where Canton Fair is held twice each year)

Domestic and overseas traders are widely invited to display products, by using advance new IT online trade platforms online, which provides 24/7 online promotion, online negotiation, and other services. So that Chinese and foreign merchants can place orders and do business remotely.

(Official news about Canton Fair 2020 to be held online this year)

Source:http://www.gov.cn/premier/2020-04/07/content_5499975.htm

This Smart Canton Fair has launched 6 new digital businesses to create an all-weather Canton Fair through online-offline integration.

1) i-Preview

2) i-Matching

3) i-Service

4) i-Travel

5) i-Verification

6) i-Promotion

CHARACTERISTICS OF SMART CANTON FAIR:

Introduction to Smart Canton Fair Business Models

Online display space is provided for exhibitors to upload information on companies, products and news through Easy Exhibitor to draw buyer’s attention. Pre-show “warm-up” is realized to attract buyers to source at the Fair, bring more trade opportunities for exhibitors and improve on-site efficiency of both exhibitors and buyers.

Buyers publish sourcing demands through Canton Fair official website and mobile terminals. The system, with human assistance, selects and recommends exhibitors. The two sides can make appointments online and meet offline to achieve efficient matchmaking.

One-stop service model where exhibitors and buyers can log onto the Canton Fair official website, Wechat, APP and Canton Fair Call Center with an only account / ID to process their businesses. i-Service will extend Canton Fair’s services in time and space to provide convenience for users.

Users can book hotels, air & train tickets, restaurants, travel, rent a car and find an interpreter through official website, mobile terminals or Call Center and pay online. (i-Travel will be launched for trial operation after the 126th Canton Fair.)

Canton Fair’s official record of exhibitors’ participation and performance. The objective information will increase buyers’ understanding of exhibitors, facilitate trade matchmaking and lower the cost.

i-Promotion integrates online and offline advertising, newsletter and marketing resources to provide individualized one-stop marketing and promotion service. (I Promotion will be launched for trial operation after the 126th Canton Fair.)

Canton Fair 2020 Spring(China Import and Export Fair) is the largest trade fair with the largest scale, the most complete exhibit variety, the broadest distribution of overseas buyers and the greatest business turnover held in Guangzhou China. More than 25,000 exhibitors, about 200,000 buyers will attend the fair twice a year, each is divided into three phases.  

The announcement was made by the authorities. Liu Changyu, Deputy Director General, Foreign Trade Department of Ministry of Commerce, on March 26 in the press conference said that the Canton Fair is a key platform for China’s foreign trade and opening up. 

He further added that Canton Fair act as the “barometer” of foreign trade, as it attracts thousands of traders and worldwide attention. Ever since the outbreak, the Ministry of Commerce, together with Guangdong Provincial Government, has prepared for the 127th session based on the plans and closely followed the pandemic situation to analyze the related influence and adjust our plans. 

Previously, on 23 March it was announced by the authorities that the spring session of China’s largest trade expo, the Canton Fair, has been suspended over concerns about the spread of the coronavirus, Chinese authorities said on Monday.

After study, we've decided to postpone the 127th Canton Fair. Coordination between different departments and regions will be stepped up, sound preparations will be continued and various plans including epidemic prevention and control improved. The new date for the fair will be released as soon as confirmed.

But since now the authorities have decided to hold the fair this year online, this will be interesting to see a fair being digitized on such a large scale and we hope that it will be a huge success.

Source:

1)https://www.chinadaily.com.cn/a/202004/07/WS5e8c71e5a310aeaeeed5092d.html

2)http://invitation.cantonfair.org.cn/

3)http://www.cantonfair.org.cn/en/smart/index.shtml?WT.mc_ev=cantonfair_banner_cf

4)https://www.scmp.com/economy/china-economy/article/3076329/coronavirus-china-braced-second-economic-shock-wave-covid-19

5)http://www.thatsmags.com/china/post/30914/china-s-canton-fair-to-be-postponed-amid-covid-19-pandemic

6)https://www.cantonfair.net/canton-fair?gclid=EAIaIQobChMI6PqbvZLp4gIVVgWRCh0_zg4xEAAYBCAAEgJoi_D_BwE

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